Performance digital advertising
Oakland Media plans, buys and optimizes paid media across the open web. From paid social to programmatic, we build campaigns engineered around one metric: revenue per dollar spent.
Services
Six tightly-held capabilities, one team accountable for the outcome. No silos, no hand-offs, no “set-it-and-forget-it.”
Meta, TikTok, Pinterest, Snap, LinkedIn. Creative testing frameworks, audience architecture, and bid strategies tuned to your unit economics.
Google Ads and Microsoft Advertising — branded, non-brand, shopping, PMax. Tight keyword hygiene and aggressive negative-keyword coverage.
DV360, TTD, Amazon DSP. Audience-first planning with contextual overlays and supply-path optimization to keep working media dollars working.
Streaming TV and YouTube — storytelling that doesn’t waste impressions. Outcome-based buying where the inventory supports it, frequency-capped where it doesn’t.
Technical SEO, content briefs, and digital PR that compounds. Built to earn the organic demand your paid budgets would otherwise have to buy.
GA4, server-side tagging, MMM and incrementality testing. We instrument the truth so optimization isn’t guesswork.
Approach
Four steps. Same every engagement. The work changes; the loop doesn’t.
Audit the funnel, the data, and the unit economics. We find the leak before we add water pressure.
Channel mix, account structure, measurement plan, creative roadmap — written down, signed off, then built.
Campaigns go live. Creative testing starts on day one, not week six. Pacing is reviewed daily.
Weekly readouts, monthly incrementality checks, quarterly re-architectures. The plan is a living document.
By the numbers
Numbers shown reflect typical engagement scale; client results vary by vertical, market and stage.
We’ll come back with a plan, a price and a date — usually inside a week.